Inside Braze Canvas, the attributes related to a person’s entry level dictate the customized consumer journey. For instance, a consumer clicking a selected hyperlink in an electronic mail might need completely different entry attributes in comparison with a consumer getting into from a push notification. These attributes might embody the marketing campaign supply, the precise message variant, or any customized information handed on the time of entry.
Leveraging these individual-level entry traits permits for extremely tailor-made experiences throughout the Canvas. This dynamic segmentation facilitates related messaging and optimized consumer journeys, finally driving elevated engagement and conversions. Understanding these attributes gives a granular stage of management over consumer move, enabling entrepreneurs to react in real-time to particular consumer behaviors and entry factors. This stage of personalization was not at all times doable with older advertising automation instruments, showcasing the evolution towards individualized buyer experiences.
