A clandestine technique of actual property advertising and marketing includes discreetly distributing promotional supplies, typically flyers or small playing cards, on to properties deemed doubtlessly fascinating for acquisition or rental. This method typically targets particular demographics or property sorts, reminiscent of distressed properties or these belonging to absentee homeowners. An instance can be leaving a discover about potential property administration providers at a constructing with obvious upkeep points.
This hyperlocal technique gives distinct benefits. It permits for focused outreach, minimizing wasted promoting spend on uninterested events. Moreover, it may be notably efficient in figuring out motivated sellers or landlords who might not be actively itemizing their properties publicly. Traditionally, this observe has been utilized by buyers in search of off-market offers, although moral issues relating to privateness and potential misrepresentation have been raised. Regulatory measures in some jurisdictions might limit or prohibit such practices.
